<== Site Review (2022-07-23) ==>

Elevation Cycles

Elevation Cycles is a Denver based chain of bike stores. The stores were founded by an employee of Trek who bought the Bicycle Pedal’r store in Highlands Ranch in 2012.

The international conglomerate Pon Holdings acquired the chain in 2022. They might merge Elevation Cycle into the California based Mike's Bike.

Dutch based Pon was one of the original importers of Volkswagon Beetles into the United States and continues investor in the automotive market.

The company has acquired numerous cycling brands including Schwinn, Gazelle, Cervélo and Santa Cruz Bicycles.

The video talks about the vibe at Elevation before the acquisition.